first seen on everyonelovesfashion
via rubynz
The organic food trend has been on our radar for at least a decade. The past years it has pushed itself convincingly in peoples minds and these days it’s not just simply about organic food but mainly about an increased awareness of what’s good for yourself and the planet. Today’s consumer are questioning whether they should be taking a more natural or even organic approach to the products they consume. So it comes only as a logical continuation of extending this trend towards all parts of our lives, such as clothing. Fashion designers and labels can’t afford not to be in tune with customer’s demands. Buzz words like Eco (friendly) clothing and green fashion have had a major impact of today’s clothing industry and our society. No longer is the so called niche market one as such but it’s going mainstream.
Last week fashion wunderkind Alexander Wang fed the fashion hungry with his Resort 2011 collection and he named his main direction a new exploration of “organic ” “not so urban”. His key pieces were assymetricaly pleated shorts and skirts in hues of earth colours wrapped in chunky hand-knitted sweaters and burgundy jacktets reminding me of the colour pattern of a weekend in the country during late fall. I spy a trend!
I have been sitting here creating this collage for quite a while and I need to apologise for the poor graphics, I don’t have photoshop available atm and have to put up with Picasa, even though I think Picasa is doing an ok job tbh, it doesn’t offer creative tools. I just visited Free People in a long time again and these are my favourite picks! All their stuff is so sweet, fun and girly, in a good sense. Everytime I pass by this shop it puts me in a jolly mood, their models and pictures have a very positive vibe – it’s all very hippy-esque and about enjoying your life and living in balance with yourself and planet. They have done a great job conveying that spirit.
via stockholmstreetstyle
Hope you all had a lovely weekend! Have a wonderful start into the new week. xxx
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