The organic food trend has been on our radar for at least a decade. The past years it has pushed itself convincingly in peoples minds and these days it’s not just simply about organic food but mainly about an increased awareness of what’s good for yourself and the planet. Today’s consumer are questioning whether they should be taking a more natural or even organic approach to the products they consume. So it comes only as a logical continuation of extending this trend towards all parts of our lives, such as clothing. Fashion designers and labels can’t afford not to be in tune with customer’s demands. Buzz words like Eco (friendly) clothing and green fashion have had a major impact of today’s clothing industry and our society. No longer is the so called niche market one as such but it’s going mainstream.
Last week fashion wunderkind Alexander Wang fed the fashion hungry with his Resort 2011 collection and he named his main direction a new exploration of “organic ” “not so urban”. His key pieces were assymetricaly pleated shorts and skirts in hues of earth colours wrapped in chunky hand-knitted sweaters and burgundy jacktets reminding me of the colour pattern of a weekend in the country during late fall. I spy a trend!